A few web notes on Pay Per Click advertising.

With more than 99,000 search queries every second, Google processes at least 8.5 billion daily searches.

For every $1 spent on Google Adwords, businesses earn an average revenue of $2 (Google).

In 2021, the average cost-per-click (CPC) for Google Ads ranged from $1 to $2 for search ads and $0.10 to $0.50 for display ads.

The average cost-per-click (CPC) for Facebook Ads ranged from $0.50 to $2.00, depending on the industry and target audience.

The average conversion rate (the percentage of clicks that result in a desired action such as a sale or lead) for Facebook Ads was 9.21%.

Ad spending is increasing. According to SocialMediaToday, 72 percent of marketers spent more on social ads in 2018, and 60 percent on text and mobile ads in 2018.

PPC visitors are 50 percent more likely to purchase organic visitors (Unbounce).

PPC statistics are easier to measure than SEO statistics, making it easier for marketers to track ROI and manage budgets (Unbounce).

PPC is more effective when used with SEO (New Media Campaigns).

The average click-through rate across all industries on Google AdWords in 2018 is 3.17 on the search network. Through 2021 that trend has held with a good rate between 3-5%.

The average cost-per-click across all industries in Google AdWords on the search network is $2.69.

The average conversion rate across all industries in Google AdWords on the search network is 3.75 percent.

The average cost-per-action across all industries in Google AdWords on the search network is $48.96

More than 40 percent of clicks go to the top three paid ads in search results (Wordstream).

While the average click-through rate for PPC ads is only 2 percent, the average click-through rate for the top paid result on the screen is almost 8 percent (Accucast).

Click-through rate declines considerably as position on the first page of search results drops. However, the last position on the first page of search results and first position on the second page of search results have a slightly higher click-through rate than some higher positions on the first page.

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