This plan is an example of an A/B test strategy followed by a retest of the test winner and then a continuation. This series plan uses DM Multi. Background and Assumptions This direct marketer sells direct to consumer products a mix of products that they make and other commonly available products. They are introducing a new product and want to start with a price test to their house customer list. The active customer house list is 400,000 circulation. The marketer has extensive history of the house list response rates and uses RFM...