MarPro plan templates build any type of marketing campaign!

The MarPro workbook and templates are simple, yet comprehensive. There are six planning templates. The three PPC templates and three Direct Marketing templates are different in the advertising key inputs. The other sections and drivers are all the same. The Income Statement information is identical on all six templates.

Within PPC and DM there are three templates: Single, Group, and Multi.

Click on the name below to see examples with data.

Single is the basic tool to set all relevant parameters and analyze through profit tables to build the right plan.

Multi is the most versatile template …. the Swiss Army Knife for planning. Multi plans from 1 to 15 Singles individually and totals the results in a combined P&L. It is extremely useful for planning multi-step programs from inquiry to conversion, campaigns by channel (DM or PPC) or type (Amazon vs PPC), time periods (seasonal. annual, quarterly, monthly), customers vs prospecting, or any other grouping. Multi also can be used to construct the annual business plan financial component.

Group is for campaigns. You build a separate external workbook after you select how may rows for key codes you want, from 3 to 199.