Group is the workhorse marketing planning template. Up to 199 rows of keycodes or PPC key words/groups can be included.

DM Group and PPC Group are the marketing plan templates for building detailed campaign plans with multiple list segment key codes or multiple key words or expressions.

The MPP workbook has a startup page that creates a new separate external workbook with from 3 to 199 rows. Each row is for a different key code or key word group. As part of the creating process, you select a folder to save the new workbook in and rename it.

The product sell price, costs and operating key drivers are the same for each row.

The advertising data, ad costs and response rates for DM – or cost per click maximum and maximum spend for PPC – are the different for each row.

The calculations are the same as on Single templates.