Build your marketing plan with essential metrics that include the bottom line profits from advertising!
MarPro™ – Marketing Profit Plan Templates – are for any business using ppc, email, direct mail or multi-step advertising to sell direct to customers.
MarPro is desktop software to build e-commerce marketing plan metrics for Pay Per Click, Direct Mail, Email or any direct response advertising. Each plan has complete marketing and operational details using over 23 key drivers that determine the Profit or Loss.
-
Make better marketing decisions when you see the P&L results.
-
Plan quickly and easily with pre-built templates for single plans, up to 199 segments of a plan for varying ppc and conversion rates or multiple plans combining with individual P&L’s and the combined total P&L.
-
MarPro is perfect for what-if scenarios to help you maximize sales and profits.
-
MarPro reports include breakeven and the P&L impact of response variances, up and down.
-
MarPro reports “A to S” and “Income.” A to S is the ratio of how much you spend on advertising to create a sale. This you remarkable insights and methods to control profits.
-
MarPro is fast and easy to use. One person can create a plan in minutes because MarPro runs on Microsoft Excel.
- MarPro builds the necessary metrix to complement the marketing strategy narrative.
- The MarPro report structure is suitable to include in the entire Business Plan.
-
Only $295 complete. A trial version is also available.
-
Order below and start building proftable campaigns in a few minutes.
“Voila…
a campaign P&L”
Income Statement section with details.
MarPro is for e-commerce Marketing Directors, CEOs and Entreprenuers
Any business that wants to connect marketing spending to bottom-line results!
“What is your Customer Acquisition Cost?”
ABC Shark Tank personalities always ask deal seekers about the cost to get new customers.
MarPro automatically calculates New Customer Acquisitiion Cost. If deal seekers used MarPro to create their numbers, more deals would happen instead of “You’re dead to me”.
Advertising Net Expense Per Sale is New Customer Acquisition cost.
“Sales are going up but we have no cash?”
MarPro Projects Cash Flow!
Many expenses must be paid before sales start. MarPro key drivers calculate estimated cash flows by quarter and year.
“This idea looks great! Let’s test it quickly!”
What-If and Discover New Strategies
Build Higher Sales and Profits
Today’s marketing mantra is “Test! Test! Test!”
MarPro is the perfect number cruncher to what-if new strategies. The ease of use and flexibility creates more time to think and quickly see bottom-line results.
“Oh No …… I forgot to include the ‘!# & % X!’ costs!”
MarPro Always Includes Everything!
MarPro prevents spreadsheet omissions and mistakes from happening. All key factors that determine sales and profit are included. All calculations are visible and consistent.
“What’s in this number?”
Eliminate Uncertainty About Numbers
MarPro answers questions before they are asked. Confusion is replaced with clarity. All MarPro key drivers are visible. The Glossary explains every category and calculation. No mumbo-jumbo or jargon. No hidden calculations!
MarPro templates build any type of marketing campaign!
The MarPro workbook and templates are simple, yet comprehensive. There are six planning templates. The three PPC templates and three Direct Marketing templates are different in the advertising key inputs. The other sections and drivers are all the same. The Income Statement information is identical on all six templates.
Within PPC and DM there are three templates: Single, Group, and Multi.
Single is the basic tool to set all relevant parameters and analyze through profit tables to build the right plan.
Multi is the most versatile template …. the Swiss Army Knife for planning. Multi plans from 1 to 15 Singles individually and totals the results in a combined P&L. It is extremely useful for planning multi-step programs from inquiry to conversion, campaigns by channel (DM or PPC) or type (Amazon vs PPC), time periods (seasonal. annual, quarterly, monthly), customers vs prospecting, or any other grouping. Multi also can be used to construct the annual business plan financial component.
Group is for campaigns. You build a separate external workbook after you select how may rows for key codes you want, from 3 to 199.
Anyone can master using MarPro!
MarPro runs on any Microsoft Excel 64 bit version after 2013. When the MarPro workbook opens, the Excel ribbon and the Excel complexity are hidden. This makes MarPro simple and easy to use. Anyone can be planning right away without trying to figure out Excel’s controls.
All MarPro calculations are protected so you do not have to worry about breaking anything. Only the key driver input fields are open for input. MarPro does not store new plan sheets. Every time you open MarPro, it starts with a clean slate.
Plans are printed, saved to PDF, or with Group templates made into a separate standalone workbooks.
The Quick Start guide comes in the software download to setup right away.
Order now! You will be creating plans in just a few minutes.