Marketing planning software that builds true Profit & Loss results!
MarPro™ builds profitable marketing plans for Ecommerce, PPC, Email, Promotions….any direct-to-consumer advertising.
After creating a great product or catalog for Ecommerce and direct to consumer sale you want a great marketing plan. This requires knowledge and precision math to create a profitable marketing plan. The MarPro templates do that for you with professional, real world “go to market” plan templates.
The MarPro templates plan the key driver metrics that comprehensively determine the profits from your marketing. Product sale price, costs, operational costs and detailed advertising spending that drives results all calculate the bottom-line sales and profit displayed in a traditional Income Statement.
Fast and easy to use. MarPro runs on Microsoft Excel, so plans are created in minutes.
“Voila…
a campaign P&L”
Income Statement Details.
“What is your Customer Acquisition Cost?”
ABC Shark Tank personalities always ask deal seekers about the cost to get new customers.
MarPro automatically calculates New Customer Acquisitiion Cost. If deal seekers used MarPro to create their numbers, more deals would happen instead of “You’re dead to me”.
Advertising Net Expense Per Sale is New Customer Acquisition cost.
MarPro templates build your plans for different scenarios.
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Single is the basic tool to set all parameters. Simply complete the key drivers and the plan shows every necessary detail of advertising parameters, responses and conversions, sales, expenses and profit. The results are calculated at Plan, Breakeven and Plus or Minus Variance if response or conversion is greater or lower than planned. Single is used for a single ad, a campaign with multiple strategies or tests or variations. Single can also be used to summarize a time period: month, quarter, annual, etc. Or an advertising channel group like Google PPC, House customer list campaigns, outside rental list campaigns etc.
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Group which is a horizontal format spreadsheet with the same content as Single with 3 to 199 different segments. Each segment can have different advertising drivers (cpc, response rate, conversion rate, etc.) but product sell price, costs and operational costs are all the same. You can create as many groups as needed to complete a complete campaign.
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Multi which is a collection from 2 to 15 Single plans. Each is calculated separately and in a combined total. The combined Income Statement and Cash Flow can spread over any number of months or years, based on the trigger dates of each single plan. Multi is the Swiss Army knife of planning. It can plan Inquiry and Conversion programs, tests and rolls, and multi-step sales strategies. Annual Plans, 3-Year Plans. Almost anything.
MarPro brings you multiple ways to create profit!
“Sales are going up but we have no cash?”
MarPro Projects Cash Flow!
Many expenses must be paid before sales start. MarPro key drivers calculate estimated cash flows by quarter and year.
“This idea looks great! Let’s test it quickly!”
What-If and Discover New Strategies
Build Higher Sales and Profits
Today’s marketing mantra is “Test! Test! Test!”
MarPro is the perfect number cruncher to what-if new strategies. The ease of use and flexibility creates more time to think and quickly see bottom-line results.
“Oh No …… I forgot to include the ‘!# & % X!’ costs!”
MarPro Always Includes Everything!
MarPro prevents spreadsheet omissions and mistakes from happening. All key factors that determine sales and profit are included. All calculations are visible and consistent.
“What’s in this number?”
Eliminate Uncertainty About Numbers
MarPro answers questions before they are asked. Confusion is replaced with clarity. All MarPro key drivers are visible. The Glossary explains every category and calculation. No mumbo-jumbo or jargon. No hidden calculations!
Anyone can master using MarPro!
MarPro runs on any Microsoft Excel 64 bit version after 2013. When the MarPro workbook opens, the Excel ribbon and the Excel complexity are hidden. This makes MarPro simple and easy to use. Anyone can be planning right away without trying to figure out Excel’s controls.
All MarPro calculations are protected so you do not have to worry about breaking anything. Only the key driver input fields are open for input. MarPro does not store new plan sheets. Every time you open MarPro, it starts with a clean slate.
Plans are printed, saved to PDF, or with Group templates made into a separate standalone workbooks.
The Quick Start guide comes in the software download to setup right away.
Order now! You will be creating plans in just a few minutes.